IStockphoto is one of the leading online repositories of high quality photos and illustrations. As part of our commitment to bringing you unheard of value, any images or illustrations that you find on the Istock website for use in any of your direct mail campaigns with us are free of charge.
Of course, many of our clients rely on us for the design and creation of their direct mail projects. However, if you wish to browse the IStock collection of photography and illustrations, and you find something that you like for us to incorporate, then great!
Remember, when you're looking for suitable images you need to think about how they contribute to your campaign theme...which ultimately supports your offer or the overall goal of your campaign. It is best to approach y this in a broadly sequential manner:
The above is a rough approach... but normally, you should have gone through items 1-6 before you start looking for creative/images etc. Your analysis of what your trying to accomplish, and the strategy you'll employ to accomplish your goals will in most cases dictate the tone and spirit of the creative effort.
Another important point to consider...your headline ...or the wording that grabs your readers' attention, is hugely important. We can't stress this enough. Often, your creative effort and imagery/tone/feel will tie into the headline.
Too much to worry about? No problem. Let us take care of it for you. However, it's critical in the end that we develop a creative effort that precisely targets, appeals to, and compels those who your'e promoting to and what you're promoting. Thus, even though we are developing the creative, it is important that you think about this process, because we will discuss some of these ideas with you.
So, if you want to brainstorm creatively, here's the link to the IStockphoto website. You do not need to open an account! If you find photography/illustrations that you want us to use in your design, then simply jot down the ID# of the image files (each has its own ID) when you're looking at them, and then send them to us at the appropriate time. We'll take care of the rest.
(Remember the ID# of images you wish to incorporate)
DietrichDirect has years of industry experience and can consult, create and manage your online and offline direct marketing and communications programs:
Some of the arrows in our quiver that help you reach your target...
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