We'll help you get going with what you're trying to accomplish...So, here are the differences in a nutshell:

The Two Primary Lists That Most Of Our Clients Choose When Trying To Reach People At Their Residences Are The Resident Databank Or Our Consumer Databank.

The Information Below Should Help You Decide Which Type Of List
Is The Best For Your Goals And Objectives.

When To Choose The Resident Databank

• If you are looking to "saturate" an entire area, ensuring that every household gets a mailpiece the DietrichDirect's Resident Databank will reach virtually every deliverable household in any of the following areas of your choosing:
  
  • State
  • County
  • Mailing Lists By Zip Code
  • Carrier Routes (Carrier Route Maps Are Completely FREE!)
  • Zip+4s
  • Radii
  • Congressional / Local District Boundries (perfect for election campaign efforts!)
  • Census Tracts - Click on link for more information about Census Tract Mapping
  • Even your own polygons, zones or trade areas!
  • We can also identify house/dwelling types. For example, we work with major lawn care franchises and assist them in identifying and developing prospecting lists of single family homes (think pinpointing those with LAWNS!) for their direct mail campaigns. In a completely different scenario, we work with large real estate companies in the New York City area who target specific High-Rise building addresses and their residents.
    



Need More Proof? Click On This Carrier Route Map Link And See How Our Expertise And Technology Tools Can Help You Pinpoint Your Target Audience!



• Because of the saturation nature of the Resident Databank, you're also assured of the lowest possible postage discounts as well. And this can be significant for your ROI. Because most if not all households in the Carrier Route (Carrier Route=Postman) get a mailpiece when using this list, the USPS gives you enhanced discounts. These are called Walk-Sequence Saturation Discounts.
  
  
• We do have "names where available" on approximately 80% of all records in our Resident Databank. This means that you can achieve the "personalization" on most records while still enjoying the enhanced postage discounts. However, if your product or service requires that you absolutely must have a contact name on every mail piece (instead of "To Our Friend At" or "Resident") then the Resident Databank may not be for you. As always, we've got a wealth of practical, first hand experience with helping you decide whether this is critical ...so don't hesitate to ask!
  
  
• The Resident Databank also has several demographic statistics at the Carrier Route level that may assist you in refining and more accurately pinpointing your target audience. We currently feature Median Age, Median Income & Median Home Value. This is usually more than enough information for most...However, If you need other demographics let us know and we can assist you.
  

So...How Much Does The Resident Databank Cost?

Base rate is only $7.50 per thousand records. See our Resident Databank Rate Card for complete details.

So, remember...even though this type of mailing list is referred to as an occupant or saturation list, DietrichDirect's Resident Databank has an incredible array of features, data and selections available to make it behave more like it's more costly neighbor...Our ConsumerVision Databank.