My Mailing List Company

Direct Mail ROI Calculator

Home Contact Us Site Map

America's Print Superstore

Order Print Products

Order Postcards Order Brochures Order Self Mailers Order Flyers Order Envelopes See All Print Products

Turnkey Direct Mail

Postcard Marketing Brochure Marketing Laser Letter Marketing

America's Trusted Lists

Data Enhancement Links

Business GIS & Mapping Demographics / Analytics CASS Certification Service Presort Service NCOA Processing Service Merge Purge & Dedupe Phone Append Services Email Append Services

List Learning Center

FREE E-Guide Series NEW! Direct Mail ROI CalculatorNEW! How To Buy Mailing Lists Resident vs Consumer Lists SIC Code Spreadsheet HOT! NAICS Spreadsheet HOT!

Printing Resources

Free IStock Images

Mailers Resources

BMC-SCF-DDU Directories Current Postage RatesHOT! New NCOA Rules!HOT!

Current Announcements

DietrichDirect in the News

Tweets by @DietrichDirect

Helpful Resources

Have a question?
Live chat

Become a Fan of America's
Mailing List Company!

DietrichDirect Direct Mail ROI Calculator
Here's a simple calculator to examine the potential Return on Investment for your direct mail campaign. Just enter your budget and anticipated results. If you're not sure how much it will cost for a direct mail campaign, just visit either of the following pages: Postcard Campaign Pricing-Click Here ; Brochure Mailing Pricing-Click Here ; Personalized Laser Letter Campaign Pricing-Click Here. For example, if you want to mail 2000 6x9 Postcards using a residential address list and our print/mail services, you would enter $1199. Unless you have addiitional costs associated with your campaign (i.e. other selling costs), use the pricing on our charts - because the costs cover EVERYTHING associated with the campaign (The list, printing, mailing services and postage). Plug in various scenarios and see what your sales potential can be with direct mail!
How many pieces do you want to mail?
What is the cost of the campaign? (e.g.. use chart pricing)	$
What is your anticipated response rate? (e.g. .5% etc)	%
What % of those responding do you expect to subsequently buy?	%
How much do you expect each buyer to spend? (avg)	$

Your Results
# of Responders		Cost per Response	$
# of Buyers		Cost per new Customer	$
Total Revenue from campaign	$	Cost per piece	$
Your Return on Advertising Investment: %
*For example: If your ROI figure is say, 250%, then what this means is that for every $1 you spend on the campaign, you will receive $2.50 back in sales revenue. Positive ROI is what grows your business. Let DietrichDirect help you design and execute a direct mail campaign to ensure a positive ROI.