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Direct Mail ROI Calculator

Here's a calculator to determine the Return on Investment for your direct mail campaign.
Just enter your budget and anticipated results. Unless you have addiitional costs associated with your campaign (i.e. other selling costs), use the pricing on our charts - because the costs cover EVERYTHING associated with the campaign.
Plug in various scenarios and see what your sales potential can be with direct mail!

How many pieces do you want to mail?
What is the cost of the campaign? (i.e. use chart pricing)
What is your anticipated response rate?
What % of those responding do you expect to subsequently buy?

How much do you expect each buyer to spend? (avg)

Your Results
# of Responders Cost per Response $
# of Buyers Cost per new Customer $
Total Revenue from campaign $ Cost per piece $
Return on Advertising Investment: %
*For example: If your ROI figure is say, 250%, then what this means is that for every $1 you spend on the campaign, you will receive $2.50 back in sales revenue. Positive ROI is what grows your business. Let DietrichDirect help you design and execute a direct mail campaign to ensure a positive ROI.